Social media has become highly effective marketing tool. With over 3.6 billion social users worldwide, it is creating significant opportunities for businesses worldwide. Whether it’s a small start-up or a large enterprise, everyone can leverage this media platform to reach out to their target audience.
Live streaming is one of the recent social media trends that is gaining a lot of attention from users. However, engaging the audience on social media takes lots of planning and practice. Let’s understand this concept in detail.
Social media live streaming
Social media live streaming is a dynamic, well trusted, and engaging marketing activity that allows one to promote a brand or service, engage a target audience, or host a live conversation hassle-free. There is no need for any special equipment for this kind of self-broadcasting.
You can reach out to your target audience on channels like Facebook, Instagram, Twitter, and Linkedin in real-time, and scale up the reach of your business like a pro. It’s one of the reasons why it’s considered the top broadcast solution.
Reasons to use social media for live video transmission
A live video streaming solution was present earlier as well. After the pandemic, the demand for these solutions has increased further. If you want to use live streaming to grow your reach, social media is an ideal platform for it. Here are some valid reasons:
- Get instant feedback
Social media live streaming turns a normal broadcast into an engaging conversation. You can interact with your audience in real time by responding to their likes and comments. Streaming live on social media platforms helps you get instant feedback from your viewers.
- Capture the attention of your target audience in no time
Live streaming on social media helps you get eyeballs and instant attention from your target audience. This type of live broadcast is a far better option than reading a blog post. Also, you reach out to the masses in a short period of time.
- Simple and real
Live videos are real and simple as you don’t need to put a lot of effort into making them. A smartphone and a strong internet connection are enough to start with live video streaming on social media.
- Create strong connection
Things are spontaneous in live streaming. There is no second take. You interact with your audience face to face and on a personal level. It ultimately helps you create a strong connection with them.
Leveraging social media for live video streaming
There are many ways to stream live videos on social media. To stand out in the crowd, you need to properly plan your live broadcasts on this media platform.
Keep these points in consideration to master live-streaming on social media platforms:
- Choose the right timing
Every day, live video competes with millions of other videos on social media platforms. Broadcasting your live videos at the right time will improve its reach.
- Make a roadmap
Live videos are authentic and real. Having a roadmap and noting down important points will keep you stuck to the subject throughout the live streaming.
- Keep the context clear
You must convey your message well in your live videos. The audience would come and go throughout the broadcast. To keep them hooked throughout the session, you must specify the right title and description in the live video. It will help them understand what the video is all about.
- Optimize the social media setup
It’s crucial to optimize the setup before you start with the live video session. Just make sure your live videos are well-lit, audible, and have the right equipment. You can even take video streaming services if you are facing any issues.
- Go where your audience is
Know your target audience first and then decide on the social media platform for live video streaming. If you want to target a young audience, choose Instagram or Facebook for live streaming. In case you want to connect with professionals, LinkedIn is the option for going live with your audience.
Get advanced video streaming solutions at Lamhas!
If you want a streaming solution for social media live streaming or to interact casually with your audience, Lamhas helps you do it. With our advanced connectivity solutions, you can reach out to your target audience in real-time. Connect with us today!