To ensure the highest quality, reliable live IP video transmission, and distribution of live sports productions, it’s crucial to choose the best video streaming services. 

Top video streaming solutions available in India for live sports feeds 

Today, users want a full-stack solution for live broadcasting that happens behind the scenes or on the spot at sports events. 

Here are the top three technologies that you can trust for streaming live sports feeds: 

1. LiveU 

LiveU is the number 1 choice of broadcasters that have the ability to transform live sports productions with the highest-quality, reliable live IP video solutions. There is no need for cabling, RF, costly satellite, or fiber connections to capture and stream live sports events. 

You can save up to 70% off your production costs by deploying LiveU’s portable, easy-to-use systems, and built-in connectivity solution. 

Coming with powerful LiveU Reliable Transport (LRT) for high-quality live video and 5G for the highest bandwidth and ultra-low latency, the LiveU video transmission solutions seamlessly stream quality live sports feeds. 

Here are some of its top features: 

• Highest quality video – LiveU ensures superior video transmission with optimal color depth and richness: up to 4Kp60 10-bit HDR over 70 Mbps HEVC encoding and down to 400 ms glass-to-glass latency. 

• Supports video production of all types – Sports broadcasters across the world use LiveU technology to stream quality videos. After all, it supports all kinds of video production like 

• Main event feed 
• Fan engagement 
• Backup to main

• End-to-end live remote production – LiveU’s IP-based remote production (REMI) solution enables sports broadcasters to cover more events with a fraction of the costs and fewer people on-site. It enhances field-studio communication and automates workflows. 

2. Zixi 

Zixi provides broadcast media infrastructure as a service to its clients, allowing them to leverage an efficient end-to-end virtual solution for live video processing and delivery over any IP network. 

The sports industry can leverage the live video transmission technology offered by Zixi. By deploying this powerful technology, sports organizations can tap these benefits of virtualized video streaming: 

• Quickly stand up high-quality, high-reliability sports feeds
• Get more flexibility in terms of capture and contribution
• Easily monitor and orchestrate in a single-pane-of-glass view with cloud-based control planes
• Streamline workflows and ensure ease of interoperability
• Reduce cost

Video distribution via Zixi helps sports organizations stream higher-quality live videos at faster speeds. At the same time, it ensures content distribution at the lowest latency and highest quality available over any IP network. 

3. Novelsat DRM

In the media industry, unauthorized access to high-value content is impacting media providers’ revenues and profitability, and undermining media business models. Heightening content protection and security, NOVELSAT utilizes extensive security algorithms and mechanisms to provide secured content delivery on top of greater transmission resiliency and robustness.   

Novelsat is a powerful end-to-end live linear platform for broadcast and broadband content connectivity and delivery. It offers optimal video processing, delivery, and security solutions through technology innovation across the media network. 

Major sports organizations across the world deploy Novelsat’s Fusion to broadcast live sports events. It receives, decodes, and decrypts the media content, using the most bandwidth-efficient waveform allowing users to stream high-quality video content. 

Utilizing multi-layer content protection together with a powerful management tool, NOVELSAT provides superior content protection, meeting current and future security challenges and making networks safe.

NovelSat Comprehensive Security System and DRM include AES-256 encryption, BISS2-CA scrambler/descrambler Channel, Transport, Payload protection, and Automatic dynamic key generation OTA key distribution and management.

Lamhas offer these advanced live sports video transmission technologies

Lamhas is one of the best teleport operators in India that offers a comprehensive and complete solution for secure sports feeds like Corp. Events, Sports Matches, and Live Events like AGMs, etc. Being equipped with the latest products to deliver high-quality video and a delightful video experience to viewers, we ensure the highest level of video quality to our clients.  

From Transmission, Global Distribution, Securing the feed, IP or Satellite Connectivity, and Production Facility, to Customer Engagement tools, sports organizations get access to all end-to-end video transmission solutions. 

Get in touch with us today to know further about our video streaming solutions. 

The post How to transmit and secure sports feeds? appeared first on Lamhas.

Live streaming is one of the recent social media trends that is gaining a lot of attention from users. However, engaging the audience on social media takes lots of planning and practice. Let’s understand this concept in detail. 

Social media live streaming 

Social media live streaming is a dynamic, well trusted, and engaging marketing activity that allows one to promote a brand or service, engage a target audience, or host a live conversation hassle-free. There is no need for any special equipment for this kind of self-broadcasting.

You can reach out to your target audience on channels like Facebook, Instagram, Twitter, and Linkedin in real-time, and scale up the reach of your business like a pro. It’s one of the reasons why it’s considered the top broadcast solution. 

Reasons to use social media for live video transmission 

A live video streaming solution was present earlier as well. After the pandemic, the demand for these solutions has increased further. If you want to use live streaming to grow your reach, social media is an ideal platform for it. Here are some valid reasons: 

1. Get instant feedback 

Social media live streaming turns a normal broadcast into an engaging conversation. You can interact with your audience in real time by responding to their likes and comments. Streaming live on social media platforms helps you get instant feedback from your viewers. 

2. Capture the attention of your target audience in no time 

Live streaming on social media helps you get eyeballs and instant attention from your target audience. This type of live broadcast is a far better option than reading a blog post. Also, you reach out to the masses in a short period of time. 

3. Simple and real 

Live videos are real and simple as you don’t need to put a lot of effort into making them. A smartphone and a strong internet connection are enough to start with live video streaming on social media.

4. Create strong connection 

Things are spontaneous in live streaming. There is no second take. You interact with your audience face to face and on a personal level. It ultimately helps you create a strong connection with them. 

Leveraging social media for live video streaming 

There are many ways to stream live videos on social media. To stand out in the crowd, you need to properly plan your live broadcasts on this media platform. 

Keep these points in consideration to master live-streaming on social media platforms: 

1. Choose the right timing

Every day, live video competes with millions of other videos on social media platforms. Broadcasting your live videos at the right time will improve its reach. 

2. Make a roadmap 

Live videos are authentic and real. Having a roadmap and noting down important points will keep you stuck to the subject throughout the live streaming. 

3. Keep the context clear 

You must convey your message well in your live videos. The audience would come and go throughout the broadcast. To keep them hooked throughout the session, you must specify the right title and description in the live video. It will help them understand what the video is all about. 

4. Optimize the social media setup 

It’s crucial to optimize the setup before you start with the live video session. Just make sure your live videos are well-lit, audible, and have the right equipment. You can even take video streaming services if you are facing any issues. 

5. Go where your audience is 

Know your target audience first and then decide on the social media platform for live video streaming. If you want to target a young audience, choose Instagram or Facebook for live streaming. In case you want to connect with professionals, LinkedIn is the option for going live with your audience. 

Get advanced video streaming solutions at Lamhas! 

If you want a streaming solution for social media live streaming or to interact casually with your audience, Lamhas helps you do it. With our advanced connectivity solutions, you can reach out to your target audience in real-time. Connect with us today!

The post How to use social media in live video delivery/transmission? appeared first on Lamhas.