Broadcasters are catering to ever-increasing consumer demand for high-quality content which needs to be served at speed and scale across multiple devices and platforms.
System latency and other technical performance issues were critical elements in broadcast operation earlier, but these issues have all but disappeared. Powerful cloud and on-premise hybrid systems are now being deployed globally at a rapid rate with the need for flexibility and scalability as key drivers to enhancing existing systems.
While on-premise systems are still central to production, the cloud provides superior flexibility, ease of operation, and cost-efficiency.
