Digital Rights Management (DRM)
Live sports or Events streaming are rapidly growing and will continue to grow as the world continues to become more digitally connected. It also presents a huge opportunity for broadcasters, leagues, teams, players, and fans alike and plays a major role in bringing together communities and nations.
However, piracy in live sports streaming has become a major issue. It’s not uncommon for these pirated streams to be uploaded onto YouTube, Facebook, or other social media platforms as well, which is leading to decreased viewership on traditional Satellite TV channels.
Sports rights are historically some of the most expensive in the industry and sports has been one of the main areas to be targeted in recent years, as piracy has moved to a live-streaming model. Content protection here is an absolute prerequisite and is increasingly demanded by rights holders.
Lamhas, powered by NOVELSAT offers, the first satellite broadcasting content protection, entitlement, and scheduling solution with DRM based on virtually unbreakable AES 256-bit encryption.