India’s TV industry has evolved a lot in the last few years. The TV broadcast sector is highly regulated and required deep technology understanding. Multifaceted expertise is required to launch of a TV channel in india.
How to launch a TV Channel in India?
The First step in launching a TV Channel is to decide the genre of your TV Channel such as entertainment, music, news, sports, food, regional language, etc
Here’s get the information regarding what you have to do to launch and operate a TV channel in India:
- Seeking permission from the government
To launch a TV Channel, first you need to apply for Uplink and downlinking permission in Ministry of Information and Broadcasting. This also includes clearance from the Ministry of Home Affairs and other government departments. Application can be for News or Non News Channel category. The applicant company’s net worth requirement are different for both the category. One of the important document is to provide detail of Satellite and Teleport details for uplink of the TV Channel.
Application need to submit online with requisite documents and processing fee. Ministry of Information and Broadcasting issues permission after verifying the eligibility criteria and on getting the clearance form other Govt. departments.
Once the ministry approves the application, applicant company can start the TV Channel Uplink and can distribute the signal/ content in all parts of the country.
- Setup of broadcast/studio facility
The most important activity in launching a TV Channel is setting up Studio facility to create the content. It depends on many factors like genre of content, technology selection and budget. It takes few months to select the right technology, procuring the equipment and installing same. Now a days technologies companies are offering cloud based production solutions which are easy to use and cost effective.
- Uplink and Transmission of Video Content
Teleport services are required for distribution of television signals in all parts of country.
You have to provide the video signal to your selected Teleport Operator who will uplink the signal to selected Satellites for further distribution.
Another option to enhance your media content is to live stream your valuable content using the best video streaming platforms and the internet within your online TV channel. Playout/Transmission/Uplink services can also be used for global content distribution through TV channels.
- Distribution of TV Channel
Now, it’s time for the big launch of your TV Channel. Promote your TV Channel on social media and explore high-reach marketing options like newspaper advertisements or local promotional events. You need to connect with DTH Platforms and MSO for redistribution of your TV Channel in their network or subscriber bases.
You can also manage and distribute you TV Channels to many OTT platforms and other Global platforms. There are many ways to send the signal to these platforms and Zixi is one of them! Zixi service providers in India offers connectivity to any parts of globe in most cost effective way.
Connect with Lamhas to get the best TV Channel Consulting Services
Building a TV Channel and launching it successfully is a big task. Taking consultancy services can help you get a deeper insight into the procedure and steps needed to launch a TV Channel.
Lamhas has expertise in the media and entertainment industry, including broadcasting Services, System Integration, regulatory compliances, and content distribution. Connect with us to set up a TV Channel and launch it globally.